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Let's Talk Seats!Let's Talk Seats!
Now, I must share a pet peeve I have with every single CRM developer! Before they try to understand anything about your company and your unique CRM requirements, you will be asked to tell how many "seats" you will require. This is NOT customer centric selling! This is a self-centered attempt to decide (first thing!) if your "deal" is big enough to merit their attention!
I long ago lost track of just how many pretty boys in suits glibly told me that it takes them just as much effort to sell a 50 seat deal as it did a 500 seat deal. Though I never believed that, I would always tell them that that was there problem. Or, their opportunity! Remember, these were the same folks pushing their high-priced CRM software at you by telling you just how much they could shrink your sales cycles and improve your sales efficiencies! Which brings me to one of the dirty little secrets of this CRM business - few, if any, of the CRM developers effectively use there own products! But, that's a story for another day! So, it is a reality that one of the ways all CRM developers target customers is by the size of your company. Refer to the table below and you will see how I break things down further.
The absolute counts in the table above are not critical (I got the counts one day on the infoUSA site.) The key thing to note is the relative size of each market segment.
Finally, let me make one thing perfectly clear! My passion is helping companies that usually have less than 100 employees when I work with them. But they are definitely interested in seeing just how far they can grow!
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